Are you struggling to get your brand selling online?
You’ve poured everything into starting your dream business, but you're being let down by your online brand.
Your photos don’t do you justice, your website doesn't sell, and your socials just don't feel like you.
You've already got enough on your plate. You need someone to do it for you, fast.
We’ll help you launch and grow online
That’s why we created Launch From Scratch — a complete digital starter package that gives Scottish food and drink brands everything they need to get online fast, and look great doing it.
Launch Fast
Get your brand selling online in just a few short weeks.
Look Professional
Imagery and design that finally do your brand justice.
Ready to Sell
Systems that make your customers’ journey easy.
We're proud to work with...
Who is Launch From Scratch for?
Restaurants
You’re proud of what you serve but you want your brand to finally reflect the in-person experience.
Retailers
You’ve built a loyal customer base and want to take the next step. Sell your products online with a clean, modern shop that’s easy to manage.
Brands
You’ve nailed your product, but your online presence doesn’t match your ambitions. You’re ready to look polished, consistent, and ready for retail.
Artisans
You create something special and want a simple, but beautiful way to share it online and make it easy for people to buy.
Chefs
You’re building a personal brand and need an online hub for your classes, collaborations, and products — all styled and set up to grow with you.
Overcome the Challenges Slowing Your Growth
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Your Website Isn't Working For You
You built your site yourself or it’s been years since it was updated. It doesn’t reflect your brand anymore, and it’s costing you credibility and sales.
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Great Products, Rubbish Photos
Your food looks amazing in real life, but your photos don’t do it justice. You know that better visuals would instantly elevate your brand.
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Customers Can't Buy Online
You’ve got customers who love your products, but they can’t buy from you easily. You’re ready to start selling online properly, without the headaches.
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Scattered Marketing Systems
You’re juggling production, order and social media — but nothing’s joined up. You waste time because you don't have systems to make it easier.
What's included in
Launch From Scratch?
Launch From Scratch is a complete digital starter package to make sure that you have everything you need to get selling online, faithfully represent your brand, and install systems built for growth – fast.
✓
Strategy & Story Session
A 90-minute workshop to define your goals, audience, and brand story, to make sure that your website, visuals, and messaging are all on point.
✓
Website Build
A custom 1–5 page website designed to showcase your products and story, and built for sales, simplicity and growth.
✓
Photography & Visuals
A full day shoot (or split half-days) capturing both brand and product images, giving you a professional photo library (approx 20) for your website and socials.
✓
Marketing Systems Setup
An email sign-up form built into your site and ready to collect customer details. You’ll also receive a guide to best-practice welcome emails and how to capture leads, so you can start with confidence when you’re ready.
✓
Social Launch & Optimisation
An audit of your key social profile with recommended updates. You’ll receive one professional image sized for your profile picture and a step-by-step launch campaign guide to help you build momentum.
✓
Chef Stage Exposure
Leverage added visibility through The Chef Stage network — with opportunities to feature across our editorial, social, and directory.
How We Make It Happen
1
Strategy
We start with a focused 90-minute strategy session to define your goals, audience, and what makes your brand special. This gives us everything we need to start planning and building.
2
Build
We begin working on your website, photography, and marketing systems making sure that your visuals, messaging, and sales tools all connect seamlessly from day one.
3
Launch
Once everything’s ready, we go live. You’ll receive your assets, and a handover walkthrough giving you full control over your site and systems.
Launch From Scratch
£2,460
£3,075 – 20% saving
Everything you need to launch your brand online — built for you, fast.
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Clarity on your goals
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A website ready to sell
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Imagery that does you justice
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Tools to grow your audience
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Confidence to take charge
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Streamlined marketing systems
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Leverage The Chef Stage network
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A fast, seamless process
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Ready to launch in 3 short weeks
*Spaces are limited each month to keep every project on track.
Still Not Sure It's the Right Time?
There’s always a reason to wait... but you know that your business is ready to grow. The longer you delay, the more opportunities you miss.
"But I think..."
1.
“It’s a lot of money right now.”
I get it. You're still a young business... But doing this once, properly, will save you from lost sales, and expensive fixes that come from half-finished websites or inconsistent marketing.
2.
“I could probably just do it myself.”
Yes, you could, if you have hundreds of hours to figure it all out. But you know you’d be spreading yourself thin. Your time’s better spent growing your business, not learning web design, email marketing, and photography.
3.
“We’re not ready to sell online yet.”
Everyone thinks this to begin with. The truth? Getting ready is the tricky part.
By the time we launch, you’ll have your story, visuals, and systems in place, ready for growth.
4.
“We don’t need all of that.”
Totally fair, this isn't all about bells and whistles! It’s about making sure you have all of the right foundations in place. Everything in Launch From Scratch is there to help you sell online faster and more easily.
Hi, I'm Gavin!
Founder of The Chef Stage
I help Scottish food and drink brands bring their stories to life online — through photography, film, and design that capture what makes them special.
My work with The Chef Stage has taken me behind the scenes with some of Scotland’s most passionate producers and chefs. From Scratch has grown from there — helping those same businesses turn their story into a brand that sells.
FAQ
How long does it take to complete? Most projects take around 2–3 weeks from start to launch, depending on feedback and content readiness. You’ll get a clear timeline at the start and regular updates throughout.
Do I need to have everything ready before we start? Not necessarily, but the more you have the better. The first step is the Strategy & Story Session, which helps define what we’ll need together — from copy to photos. You’ll get simple checklists so nothing feels overwhelming.
What platform will my website be built on? Your site will be built on Shopify — reliable, simple, and easy to manage yourself.
What if I already have photography or branding? That’s great, we’ll use what works and fill in any gaps. The goal is consistency, not starting over.
Can we add extra pages, photos, or features later? Yes. Launch From Scratch gives you a solid foundation, but it’s designed to grow with you. You can easily expand as your business evolves.
Do you offer payment plans? Payments will be split into two stages: 50% upfront to begin the project and 50% upon completion. This keeps things simple and fair for both sides.
What happens after the project launches? You’ll receive a full handover and launch roadmap so you know exactly what to do next.
Is this right for me if I’m just starting out? If you’ve already developed your product and are ready to grow your presence, absolutely. This is made for small, ambitious food and drink brands looking to sell online properly.
What if I’m not in Scotland? That’s fine! We love to work with brands beyond Scotland — and in-person services can be adapted or swapped for existing imagery or consultation.
How do I get started? Book a free Discovery Call. We’ll talk about your goals, see if this package fits, and outline what your launch could look like.
Important Disclaimer
From Scratch and The Chef Stage make no guarantees regarding specific results, income, or business growth from using our services, content, or resources. Any testimonials, case studies, or examples are shared for illustration only and do not represent promises of future performance or typical outcomes.
Your results will depend on many factors — including your product, experience, effort, and execution.
© 2025 Gavin Ritchie, trading as The Chef Stage. All rights reserved.